Data centers have a PR problem – POWERGEN 2026’s third Keynote addresses the elephant in the room
As artificial intelligence and data centers reshape the energy landscape, power providers are racing to meet soaring electricity demand with speed, reliability and sustainability in mind.
At the Wednesday morning Keynote at POWERGEN 2026, hosted in San Antonio, Texas, industry leaders explored how the sector is rethinking resource planning, generation strategy and customer partnerships to keep pace.
The session was moderated by Richard Esposito, R&D Program Manager – Southern Company, and featured Gene Alessandrini, SVP of Energy and Location Strategy – CyrusOne; Simon Tusha, CEO – TECfusions; Jennifer Knott, Executive Director, Strategy Implementation – NextEra Energy; and Elaina Ball, Chief Strategy Officer – CPS Energy.
‘We’re not good communicators’
Tusha, whose company TECfusions designs, builds, and manages data centers, addressed the elephant in the room head on: the negative sentiments surrounding data centers stemming from environmental and price concerns, to name just a few.
“As an industry, we are really good engineers,” Tusha said. “We’re really good dealing with public officials. We’re not good communicators. There’s not a single social influencer in the room doing a Tiktok or some sort of little viral clip. You know, we’re getting our ass handed to us in the public messaging […] This is as much of a PR process is it is anything.”
At NextEra energy, being proactive is key, Knott argued. The company sees communities expressing some concerns about data centers that may be have been addressed years ago – while others have valid concerns that shouldn’t be ignored.
“As we go into into the communities, you get questions that are maybe based off of what was being done five years ago, and things have have changed significantly since then,” Knott said. “So I think being proactive and going into the community and saying, ‘here’s here’s the benefit, here’s the jobs we’re going to bring, here’s the the opportunities that this is going to create,’ while also acknowledging some of the constraints around putting a data center. What is the water consumption? Don’t sugarcoat the concerns, but address them head on.”
Alessandrini, whose employer CyrusOne also designs, builds, and operates data centers, noted that data centers are not a new, unheard-of phenomenon – they’re just coming online in a scale that most never anticipated, causing noise and confusion.
“I think the industry wanted to be a quiet industry,” Alessandrini said. “They just wanted to quietly put up data centers. Nobody knew they were there. They generally don’t make a lot of noise. But now that they’re scaling so large, they’re consuming a lot more energy, and because of that it’s putting more stress on the electrical grid, and because it’s putting more stress on electrical grid, that gets to […] the headline news, right?”
‘The rules are not yet written’
While many RTOs, ISOs, utilities, and regulators are attempting to address data center capacity concerns, we’re still essentially in the wild west portion of the data center boom: the rules and foundations just aren’t all there yet.
“One of the biggest challenges we’re seeing is the rules are not yet written, right?,” Knott said. “I think everybody’s trying to figure out, how do we bring these large loads on online? And so it’s really a partnership between developers, the ISOs, load serving entities, to figure out: how do we do this, how do we do it safely, how do we do it reliably?”
Tusha wasn’t too optimistic about the future regulatory landscape – arguing that regulators are responding to public pressure and would “screw it up.”
“The regulators that are doing this are they’re not responding to the science,” Tusha said. “They’re responding to the political winds that are blowing back and forth, ebbing and flowing.”
BEHIND THE METER?
“Generally, in today’s market, due to the constraints and challenges, the timeline for delivery for power is generally five to seven years,” Alessandrini said. “So with that, and us trying to plan the based on the market demands we have, we are now looking at alternatives.”
CyrusOne is taking a three-tiered approach to data center power development: co-location, co-development, and larger scale projects. Depending on scale, co-development can be take two years, co-location could take two to three years, and larger scale projects could take three to five years. The end result is a relatively consistent delivery portfolio with all three options blended together. Then, later down the line, the facilities still have the option to acquire a grid connection once things have settled down.
“In all honesty, the data center is not necessarily going to wait,” Alessandrini said. “They’re going to be constructive and collaborative, but they’re going to continue to go down this behind the meter generation solution.”
Facing lengthy interconnection queues, TECfusions has also gone all-in on behind-the-meter generation.
“Because interconnection agreements take so long, we’ve just said, ‘Okay, we’re going to be FERC 2222 compliant,'” Tusha said. “We’re going behind the meter and we’re just leaving it and just literally walking away.”
Speed to market
At CPS Energy, projected load growth and old, aging assets have forced the utility into action.
“We have some very new assets, and then we have some assets that have earned their AARP cards,” Ball said. “This is not about politics. This is about very old assets that that are at an end of life. So we are retiring conventional gas assets and converting some assets. And over the last three years we we’ve had a plan to add about 5,700 megawatts to our fleet by the end of 2030 – we’re about 82% there.”
Ball also discussed how the utility is addressing those shortfalls by making some thrifty investments in the gas space, acquiring assets for less than the cost of construction.
“We decided on the gas front to take a different strategy,” Ball said. “We are fortunate to operate into a very integrated, competitive, wholesale market. S we entered into several processes to acquire assets, and we’ve been successful in bringing on over 3,300 megawatts of natural gas assets well below the cost of construction that are operating assets now. It’s actually reduced our expected cost from over $5 billion in new build, and we’ve reduced that that capital outlay by $3 billion, so we’ve acquired these assets for just about a little more than $2 billion.“
One thing has become clear to CPS Energy over the past year or so: it’s all about speed over anything else.
“We have everything from behind the meter, in front of the meter, gas, fuel cell – you name it,” Ball said. “The conversation has changed here in the near term […] The conversation is all speed to market.”